Bridget Thoreson is an engagement strategist at Hearken, a consulting firm that offers ways for media companies to deepen relationships with their audiences through public-powered journalism. She has worked with 40 newsrooms in the U.S. and abroad on their audience engagement strategies. She spent seven years as a reporter and editor at a daily newspaper before transitioning to audience development at a national magazine publisher and earning her master's degree in integrated marketing communications. She is based in the Chicago area.
Bridget’s work on Source
Articles by Bridget
Fix Your Feedback Loop
How to put the citizens agenda to work in your newsroomPosted on
The solution to the horse-race coverage trap that is all too easy for newsrooms to fall into is what Jay Rosen of NYU describes as the “citizens agenda” approach. This involves turning to the citizens themselves before starting down the campaign trail and making a commitment to cover the issues that matter the most to them.