Bridget Thoreson is the member collaborations editor at INN, working with newsrooms to frame, fund and execute project-based editorial collaborations, ongoing partnerships and collaborative networks. Thoreson worked with journalists from 109 news organizations as an engagement consultant at Hearken, where she served as project manager for Election SOS, which brought together 45 organizations to support more than 1,500 journalists during the 2020 election. She is based in the Chicago area.
Bridget’s work on Source
Articles by Bridget
Network mapping: Learn a 30-minute strategy to find the right audience for your next project (and have fun doing it!)
This exercise can help you focus a project and include more voices in your reportingPosted on
Whether you’re developing a newsroom-wide strategy for connecting with audiences or you’re looking to quickly find sources for a single story, network mapping allows you to identify what you’re seeking to connect with audiences about, who cares about that topic and how you can reach them.
Fix Your Feedback Loop
How to put the citizens agenda to work in your newsroomPosted on
The solution to the horse-race coverage trap that is all too easy for newsrooms to fall into is what Jay Rosen of NYU describes as the “citizens agenda” approach. This involves turning to the citizens themselves before starting down the campaign trail and making a commitment to cover the issues that matter the most to them.