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Articles tagged: analytics

  1. Memberkit 1.0: Upgrade your analytics and build a data-powered membership program

    By Brian Boyer

    Posted on

    A field-tested set of reports, patterns, and techniques that can help your newsroom think about how to execute a data-driven strategy for membership.

  2. Better Analytics for Newsrooms with GADash

    By Tara Adiseshan and Tiff Fehr

    Posted on

    At the New York Times, the Interactive News team wants to build tools that make the world of analytics more accessible to newsroom teams. Earlier this year, members of the team began working on Google Analytics Dashboard (GADash), an app-specific display of key figures, traffic patterns, and charts for some of our custom story presentations, as well as general page reports.

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