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Articles tagged: analytics
Memberkit 1.0: Upgrade your analytics and build a data-powered membership program
By Brian BoyerPosted on
A field-tested set of reports, patterns, and techniques that can help your newsroom think about how to execute a data-driven strategy for membership.
Better Analytics for Newsrooms with GADash
By Tara Adiseshan and Tiff FehrPosted on
At the New York Times, the Interactive News team wants to build tools that make the world of analytics more accessible to newsroom teams. Earlier this year, members of the team began working on Google Analytics Dashboard (GADash), an app-specific display of key figures, traffic patterns, and charts for some of our custom story presentations, as well as general page reports.