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Articles tagged: product thinking

  1. Empowering editorial teams with product methods

    By Lindsay Abrams

    Posted on

    The iterative, user-centered methods we use in product development make a lot of sense for content, too. Instead of pressing publish and hoping audiences like what we’ve produced, it asks us to have deep, ongoing conversations with those readers, viewers or listeners from the outset, de-risking our work by grounding it in an understanding of people’s needs.

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