Lindsay Abrams is the design strategist for CNN Audio. She previously led training at PRX, where she used design thinking as a framework for helping podcasters around the world identify and reach new audiences. She was also a Google News Lab fellow and associate producer at Matter Ventures, a design-thinking accelerator for media startups. She received her master’s degree in digital-first journalism from New York University and is based in Brooklyn.
Lindsay’s work on Source
Articles by Lindsay
Empowering editorial teams with product methods
Four ways to bring an iterative, audience-centered approach into your next project—and make sure it meets people’s needsPosted on
The iterative, user-centered methods we use in product development make a lot of sense for content, too. Instead of pressing publish and hoping audiences like what we’ve produced, it asks us to have deep, ongoing conversations with those readers, viewers or listeners from the outset, de-risking our work by grounding it in an understanding of people’s needs.