For several weeks, the Tampa Bay Times has been publishing Failure Factories, a series exploring the effects of the Pinellas County school district’s decision to resegregate its schools. On the web we decided to try something new: kicking off the series with a D3-powered graphic that used data to show readers how dire the situation is for black students in south St. Petersburg. We were aiming for a brief and engaging piece that would invest readers in the stories to come. In that sense, our experiment was successful. #FailureFactories was trending in the Tampa Bay region before the first day of the project ran. We heard from readers across the country that they were waiting anxiously for the series, and both the graphic and the 5,000-word first installment in the series have been among the most viewed stories we’ve published this year.